The rim gets most of the marketing attention, but the hub is what determines whether a wheel still spins smoothly after two wet winters. Here's what actually separates a good hub from a mediocre one.

DT Swiss RR 1850, a wheelset from a brand known primarily for hub engineering (archived manufacturer photo, 2011-era model).
Both bearing systems can be built well or poorly. Cup-and-cone hubs, properly maintained, can last decades and are fully serviceable with basic tools. Cartridge bearings offer better out-of-the-box sealing against water and grit and require less hands-on maintenance, but a poor-quality cartridge bearing wears out faster than a good cup-and-cone setup. Neither claim ("sealed is always better" or "cup-and-cone is always more durable") holds up on its own.
Hub load isn't the same for every rider. A heavier rider puts more sustained force through the bearings, especially standing out of the saddle, which shows up as faster wear rather than sudden failure. Seewheels for heavier riders for the specific weight thresholds and spoke-count guidance that matter most above roughly 220 lbs.